"We Bridge your Dreams": Extrabanca campaign is on the move

Extrabanca, the first bank dedicated to foreign citizens who lives in Italy, has launched a dynamic campaign on bus line in Milan.
Passengers are greeted on bright red buses by multilingual written “welcome”, communicating the values of the bank: the richness of differences, the contribution of the multicultural community and the mutual understanding in a space belonging to everyone.
Medium is the message of the campaign, also in this case: the bus line chosen for the campaign, number 90/91, is the one of the city with the longest hours, for those who begin to work earlier at dawn or finish late at night. This bus line is a symbol of the new Milan, as it trasports every day thousands of immigrants.
The campaign is part of a wider communication strategy which, since Extrabanca opened in March 2010, aims to affirm a business model based on welcoming, listening and educational activities for customers.
The pay off the bank, "We Bridge Your Dreams" expresses the desire to be the engine of both personal and collective growth of the new citizens, building a bridge of cultures, histories and projects between the country of origin and Italy.
The campaign will run until January 31, 2012 and it was created and planned in collaboration with IGPDecaux, global player of outdoor communication.

Welcome Ahmadinejad!

Defending Catalan

Since today for two weeks the bus 17, 22, 24 and 33 in Barcelona are carrying on images of the campaign "El Catala' suma" for defending Catalan. According to the Plataforma per la Llengua (a non-governmental organisation that works to promote Catalan language as a social cohesion tool), this campaign show how the Catalan is still not recognized as it should be in European Union respect to other languages that has similar demographic and commercial value, and also the inexplicable legislative disparity of Catalan respect to the Spanish in Catalunya.
Tha aim of the campaign is to make people aware of the situation of the Catalan in the different spheres of society, remembering that the use of this language promote the social cohesion.

Ibiza goes on UK bus

Regular bus lines from six cities in the United Kingdom for one month will display advertising panels about Ibiza: this initiative is developed by the Chamber of Commerce and Tourism Development to promote the island in a market that has fallen this season.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.

Discover Switzerland on train

A whole train is travelling to show to the italian tourists how beautiful and interesting is Switzerland. The train is positioned on a platform in the main station of important italian cities. On board there are many leaflets, guides, maps, gadgets in a brilliant route to know more about the country in the heart of Europe. The train started his journey from Milan the 5 of june, has reached Turin, Rome and is now leaving for Padua. The last stop will be Venice (12-13 june).

Next stop: ART

From Abbey Road to Stanley Road, from Waterloo Bridge to Battersea Power Station: a huge pop art gallery is moving around some of London’s most iconic Pop Art locations. The brilliant idea of the CCA Galleries, launched on 7 may, was to transform an old Liverpool double decker into a mobile art gallery, turning it into a rock n' roll tour vehicle for artists. So now you can run into this colourful bus renovated by Sir Peter Blake, who designed the exterior in a rock 'n roll pop art style. Inside the gallery is on the top deck, while the lower is seating and entertainment area.

Do you want to know more? Visit http://www.ccagalleries.com/

Live from a Magic Bus

When in Milan, you could see something very special going around the streets. And you could also listening to the radio another thing as special as the other. The incredible thing is that is the same thing...

It's a radio program called Passengers and it is performed on an eco-bus every morning between 7.10 and 9.30.

Since a while this Magic Bus also take people to their job: people should reserve the place on the blog www.lifegate.it/passengers.

And now it also hosts musicians, dancers, actors racing for the competition Talenti per natura.

If you're not planning to come to Milan you can find the episodes on the blog.