Wednesday, September 23, 2009
Monday, September 21, 2009
Defending Catalan
Since today for two weeks the bus 17, 22, 24 and 33 in Barcelona are carrying on images of the campaign "El Catala' suma" for defending Catalan. According to the Plataforma per la Llengua (a non-governmental organisation that works to promote Catalan language as a social cohesion tool), this campaign show how the Catalan is still not recognized as it should be in European Union respect to other languages that has similar demographic and commercial value, and also the inexplicable legislative disparity of Catalan respect to the Spanish in Catalunya.
Tha aim of the campaign is to make people aware of the situation of the Catalan in the different spheres of society, remembering that the use of this language promote the social cohesion.
Sunday, July 26, 2009
Ibiza goes on UK bus
Regular bus lines from six cities in the United Kingdom for one month will display advertising panels about Ibiza: this initiative is developed by the Chamber of Commerce and Tourism Development to promote the island in a market that has fallen this season.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.
Wednesday, June 10, 2009
Discover Switzerland on train
A whole train is travelling to show to the italian tourists how beautiful and interesting is Switzerland. The train is positioned on a platform in the main station of important italian cities. On board there are many leaflets, guides, maps, gadgets in a brilliant route to know more about the country in the heart of Europe. The train started his journey from Milan the 5 of june, has reached Turin, Rome and is now leaving for Padua. The last stop will be Venice (12-13 june).
Wednesday, June 3, 2009
Next stop: ART
From Abbey Road to Stanley Road, from Waterloo Bridge to Battersea Power Station: a huge pop art gallery is moving around some of London’s most iconic Pop Art locations. The brilliant idea of the CCA Galleries, launched on 7 may, was to transform an old Liverpool double decker into a mobile art gallery, turning it into a rock n' roll tour vehicle for artists. So now you can run into this colourful bus renovated by Sir Peter Blake, who designed the exterior in a rock 'n roll pop art style. Inside the gallery is on the top deck, while the lower is seating and entertainment area.
Saturday, May 23, 2009
Live from a Magic Bus
When in Milan, you could see something very special going around the streets. And you could also listening to the radio another thing as special as the other. The incredible thing is that is the same thing...
It's a radio program called Passengers and it is performed on an eco-bus every morning between 7.10 and 9.30.
Since a while this Magic Bus also take people to their job: people should reserve the place on the blog www.lifegate.it/passengers.
And now it also hosts musicians, dancers, actors racing for the competition Talenti per natura.
If you're not planning to come to Milan you can find the episodes on the blog.
Sunday, May 17, 2009
Disney/Pixar go Up
Up, the new movie by Disney/Pixar is being launching later this month, and Forbes (http://www.forbes.com/) tell us a story of high entrepreneurship.
A California based start-up called Airship Ventures is chartering flights on a 12-passenger Zeppelin airship for "daily sightseeing flights, advertising operations, corporate and event occasions, and scientific missions" in the San Francisco area. Founders and married couple Alex (short for Alexandra) and Brian Hall say they want to make money while making people smile too. The idea for Airship Ventures took flight when Brian, a software entrepreneur, discovered on a business trip to Germany that not only did the Zeppelin company still exist, but it also had designed an impressive new airship. On a subsequent trip to Germany, he went up in the Zeppelin for the first time, and was instantly enamored.
So last year, the couple bought the Zeppelin from the German manufacturer for $15 million. The Halls are raising money from investors, including venture capitalist Esther Dyson, to finance the airship. Dubbed "Eureka," the airship arrived in the U.S. right as the economy was tanking, but the Halls still managed to launch their service last October. "Clearly, the airship arriving right at the time that the world economy imploded is not the best time to start a luxury tourism business," Alex says. "We didn't have any choice. It was coming, and we were going to have to make the absolute best of it that we could."
At first, bookings on Airship Ventures flights were lower than anticipated, but the company says it's now flying several full flights a day. To rent the Zeppelin, which comes staffed with a pilot and steward, it will cost you about $5,000 an hour. To turn the airship into a flying billboard, it costs about $100,000 a month. And for $750,000 a month, you can brand and charter the whole thing. Airship Ventures declined to discuss the revenues it's generated so far but says it plans to be cash positive before the end of the year.
Airship Ventures, which has 35 employees, has three principal revenue streams: passenger transit, advertising and special missions, such as flights where scientists take samples of air to test air quality.
Disney/Pixar realized the upsides to advertising on a Zeppelin early on, and eventually called on Airship Ventures to play a role in Up, which features a widower who decides to pursue the spirit of adventure and launches his house with a cloud of helium balloons. Hall says she and her crew helped Skywalker Sound record various Zeppelin maneuvers that eventually became the basis of some of the sound effects for the film.
Up won't debut in theaters until May 29, but Airship Venture's "Eureka" is already floating around the Bay Area with branding that promotes the film. "We're becoming part of the scenery around here," Alex says.
So last year, the couple bought the Zeppelin from the German manufacturer for $15 million. The Halls are raising money from investors, including venture capitalist Esther Dyson, to finance the airship. Dubbed "Eureka," the airship arrived in the U.S. right as the economy was tanking, but the Halls still managed to launch their service last October. "Clearly, the airship arriving right at the time that the world economy imploded is not the best time to start a luxury tourism business," Alex says. "We didn't have any choice. It was coming, and we were going to have to make the absolute best of it that we could."
At first, bookings on Airship Ventures flights were lower than anticipated, but the company says it's now flying several full flights a day. To rent the Zeppelin, which comes staffed with a pilot and steward, it will cost you about $5,000 an hour. To turn the airship into a flying billboard, it costs about $100,000 a month. And for $750,000 a month, you can brand and charter the whole thing. Airship Ventures declined to discuss the revenues it's generated so far but says it plans to be cash positive before the end of the year.
Airship Ventures, which has 35 employees, has three principal revenue streams: passenger transit, advertising and special missions, such as flights where scientists take samples of air to test air quality.
Disney/Pixar realized the upsides to advertising on a Zeppelin early on, and eventually called on Airship Ventures to play a role in Up, which features a widower who decides to pursue the spirit of adventure and launches his house with a cloud of helium balloons. Hall says she and her crew helped Skywalker Sound record various Zeppelin maneuvers that eventually became the basis of some of the sound effects for the film.
Up won't debut in theaters until May 29, but Airship Venture's "Eureka" is already floating around the Bay Area with branding that promotes the film. "We're becoming part of the scenery around here," Alex says.
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