Wednesday, September 23, 2009
Monday, September 21, 2009
Defending Catalan
Since today for two weeks the bus 17, 22, 24 and 33 in Barcelona are carrying on images of the campaign "El Catala' suma" for defending Catalan. According to the Plataforma per la Llengua (a non-governmental organisation that works to promote Catalan language as a social cohesion tool), this campaign show how the Catalan is still not recognized as it should be in European Union respect to other languages that has similar demographic and commercial value, and also the inexplicable legislative disparity of Catalan respect to the Spanish in Catalunya.
Tha aim of the campaign is to make people aware of the situation of the Catalan in the different spheres of society, remembering that the use of this language promote the social cohesion.
Sunday, July 26, 2009
Ibiza goes on UK bus
Regular bus lines from six cities in the United Kingdom for one month will display advertising panels about Ibiza: this initiative is developed by the Chamber of Commerce and Tourism Development to promote the island in a market that has fallen this season.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.
Wednesday, June 10, 2009
Discover Switzerland on train
A whole train is travelling to show to the italian tourists how beautiful and interesting is Switzerland. The train is positioned on a platform in the main station of important italian cities. On board there are many leaflets, guides, maps, gadgets in a brilliant route to know more about the country in the heart of Europe. The train started his journey from Milan the 5 of june, has reached Turin, Rome and is now leaving for Padua. The last stop will be Venice (12-13 june).
Wednesday, June 3, 2009
Next stop: ART
From Abbey Road to Stanley Road, from Waterloo Bridge to Battersea Power Station: a huge pop art gallery is moving around some of London’s most iconic Pop Art locations. The brilliant idea of the CCA Galleries, launched on 7 may, was to transform an old Liverpool double decker into a mobile art gallery, turning it into a rock n' roll tour vehicle for artists. So now you can run into this colourful bus renovated by Sir Peter Blake, who designed the exterior in a rock 'n roll pop art style. Inside the gallery is on the top deck, while the lower is seating and entertainment area.
Saturday, May 23, 2009
Live from a Magic Bus
When in Milan, you could see something very special going around the streets. And you could also listening to the radio another thing as special as the other. The incredible thing is that is the same thing...
It's a radio program called Passengers and it is performed on an eco-bus every morning between 7.10 and 9.30.
Since a while this Magic Bus also take people to their job: people should reserve the place on the blog www.lifegate.it/passengers.
And now it also hosts musicians, dancers, actors racing for the competition Talenti per natura.
If you're not planning to come to Milan you can find the episodes on the blog.
Sunday, May 17, 2009
Disney/Pixar go Up
Up, the new movie by Disney/Pixar is being launching later this month, and Forbes (http://www.forbes.com/) tell us a story of high entrepreneurship.
A California based start-up called Airship Ventures is chartering flights on a 12-passenger Zeppelin airship for "daily sightseeing flights, advertising operations, corporate and event occasions, and scientific missions" in the San Francisco area. Founders and married couple Alex (short for Alexandra) and Brian Hall say they want to make money while making people smile too. The idea for Airship Ventures took flight when Brian, a software entrepreneur, discovered on a business trip to Germany that not only did the Zeppelin company still exist, but it also had designed an impressive new airship. On a subsequent trip to Germany, he went up in the Zeppelin for the first time, and was instantly enamored.
So last year, the couple bought the Zeppelin from the German manufacturer for $15 million. The Halls are raising money from investors, including venture capitalist Esther Dyson, to finance the airship. Dubbed "Eureka," the airship arrived in the U.S. right as the economy was tanking, but the Halls still managed to launch their service last October. "Clearly, the airship arriving right at the time that the world economy imploded is not the best time to start a luxury tourism business," Alex says. "We didn't have any choice. It was coming, and we were going to have to make the absolute best of it that we could."
At first, bookings on Airship Ventures flights were lower than anticipated, but the company says it's now flying several full flights a day. To rent the Zeppelin, which comes staffed with a pilot and steward, it will cost you about $5,000 an hour. To turn the airship into a flying billboard, it costs about $100,000 a month. And for $750,000 a month, you can brand and charter the whole thing. Airship Ventures declined to discuss the revenues it's generated so far but says it plans to be cash positive before the end of the year.
Airship Ventures, which has 35 employees, has three principal revenue streams: passenger transit, advertising and special missions, such as flights where scientists take samples of air to test air quality.
Disney/Pixar realized the upsides to advertising on a Zeppelin early on, and eventually called on Airship Ventures to play a role in Up, which features a widower who decides to pursue the spirit of adventure and launches his house with a cloud of helium balloons. Hall says she and her crew helped Skywalker Sound record various Zeppelin maneuvers that eventually became the basis of some of the sound effects for the film.
Up won't debut in theaters until May 29, but Airship Venture's "Eureka" is already floating around the Bay Area with branding that promotes the film. "We're becoming part of the scenery around here," Alex says.
So last year, the couple bought the Zeppelin from the German manufacturer for $15 million. The Halls are raising money from investors, including venture capitalist Esther Dyson, to finance the airship. Dubbed "Eureka," the airship arrived in the U.S. right as the economy was tanking, but the Halls still managed to launch their service last October. "Clearly, the airship arriving right at the time that the world economy imploded is not the best time to start a luxury tourism business," Alex says. "We didn't have any choice. It was coming, and we were going to have to make the absolute best of it that we could."
At first, bookings on Airship Ventures flights were lower than anticipated, but the company says it's now flying several full flights a day. To rent the Zeppelin, which comes staffed with a pilot and steward, it will cost you about $5,000 an hour. To turn the airship into a flying billboard, it costs about $100,000 a month. And for $750,000 a month, you can brand and charter the whole thing. Airship Ventures declined to discuss the revenues it's generated so far but says it plans to be cash positive before the end of the year.
Airship Ventures, which has 35 employees, has three principal revenue streams: passenger transit, advertising and special missions, such as flights where scientists take samples of air to test air quality.
Disney/Pixar realized the upsides to advertising on a Zeppelin early on, and eventually called on Airship Ventures to play a role in Up, which features a widower who decides to pursue the spirit of adventure and launches his house with a cloud of helium balloons. Hall says she and her crew helped Skywalker Sound record various Zeppelin maneuvers that eventually became the basis of some of the sound effects for the film.
Up won't debut in theaters until May 29, but Airship Venture's "Eureka" is already floating around the Bay Area with branding that promotes the film. "We're becoming part of the scenery around here," Alex says.
Don't smoke, Mademoiselle!
This is the news how it appears on the site cyberpresse.ca few days ago: Metrobus, the society that menage the advertising on Paris public transport, has refused to display the poster promoting the film "Coco avant Chanel" (photo: Guillaume Clément, AFP) because it seemed to encourage use of cigarettes.
The same censorship was applied for the poster of the retrospect dedicated to Jacques Tati (it was used the famous image of the film "Mon oncle").
In both cases maybe Metrobus has been too strict in applying the law, also because as commented by Cinémathèque française for "Mon oncle", these kind of images are part the cultural heritage of France.
The same censorship was applied for the poster of the retrospect dedicated to Jacques Tati (it was used the famous image of the film "Mon oncle").
In both cases maybe Metrobus has been too strict in applying the law, also because as commented by Cinémathèque française for "Mon oncle", these kind of images are part the cultural heritage of France.
Monday, April 13, 2009
Outdoor Advertising, la cuarta pantalla?
Outdoor advertising wants to hold his position even in this difficult period and it could become la cuarta pantalla: this is the strong message that came out from the XVIII Jornadas de Publicidad Exterior in Estepona at the end of march. The event, organized by the Spanish Association of Outdoor Advertising has focused the attention on the new technologies and how they are changing this medium.
Investments in outdoor advertising is on the decrease but less than other media (as television and press). In fact we have not to forget the advantages of outdoor adv: the high coverage for a lower investment (compared to other media), the role of new technologies that can enrich the outdoor, because the digitalization could transform it in the fourth screen. Moreover is the only medium that do not suffer by audience fragmentation.
Obviously this is not enough in this particular moment but it is a good starting point. The main difficulty to face is the "ignorance" of the planners, that don't include outdoor adv in their strategies.
So now it is important to rethink the business model, taking the opportunities offered by new technologies for innovating and drawing the attention, even because it is fundamental to know very well not only the medium but also the customer.
Investments in outdoor advertising is on the decrease but less than other media (as television and press). In fact we have not to forget the advantages of outdoor adv: the high coverage for a lower investment (compared to other media), the role of new technologies that can enrich the outdoor, because the digitalization could transform it in the fourth screen. Moreover is the only medium that do not suffer by audience fragmentation.
Obviously this is not enough in this particular moment but it is a good starting point. The main difficulty to face is the "ignorance" of the planners, that don't include outdoor adv in their strategies.
So now it is important to rethink the business model, taking the opportunities offered by new technologies for innovating and drawing the attention, even because it is fundamental to know very well not only the medium but also the customer.
Monday, April 6, 2009
La original campaña de publicidad de Tryvann Winter Park
This is the news about a clever campaign of Tryvann Winter Park.
I've taken it from Nevasport.com and here http://vimeo.com/3365589 you can watch how it works...Great!
Si hace unos días hablábamos de las diferentes técnicas de marketing de guerrilla que las estaciones de esquí de todo el mundo ponían en práctica para atraer la atención de los potenciales clientes, ahora y gracias a Elur nos enteramos de esta original campaña de publicidad encaminada no solo a dar a conocer la estación a los aficionados, sino mas bien convencer de que hay nieve en sus pistas.
Marquesina en funcionamientoY es que aunque nos pueda parecer que en Oslo nieva todo el invierno, lo mas habitual es que la precipitación sea en forma de agua, aunque al alejarnos hacia las montañas de la ciudad se convierta en nieve. Y es allí, a unos 15 minutos del centro de la ciudad, donde se encuentra Tryvann Winter Park, una estación de esquí situada a 500 metros de altitud, que tenía problemas para hacer llegar el mensaje a los aficionados de que lo que en Oslo era lluvia, en las pistas es nieve. Así que contrataron a su empresa de publicidad para que les diera una solución. Erik Heisholt, Director Ejecutivo de TBWA Marketing-Oslo, les dijo que la cosa era sencilla: "díganle a la gente de Oslo cuando nieva en Tryvann y así aumentarán los clientes". La idea en el fondo era que, si no podemos llevar a los clientes a la montaña, habría que llevar la montaña a los clientes. La solución final llegó en forma de paneles colocados en las marquesinas de las paradas de autobús, de manera que ambos lados, llegase por donde llegase, se pudiera ver el mensaje: "si aquí hay nieve, también nieva en Tryvann". El funcionamiento es sencillo. Cuando comienza a nevar en la estación, un mecanismo activa un ventilador que mueve nieve falsa de la que se usa en teatros. Al mismo tiempo, los aficionados que tenían el móvil con el bluetooth activado, se les envió un mensaje diciendo que está nevando, o que se activaban los cañones de nieve artificial. Y parece que funcionó, porque la afluencia a las pistas durante el mes de enero que se puso en marcha, se incremenó pese a la crisis. Aunque no es exactamente el mismo caso, en nuestro país tenemos algo parecido. Y es que muchas veces hay gente que no cree que aunque en Barcelona o Madrid estemos a 18-20ºC, en las pistas de esquí de las estaciones de esquí las temperaturas siguen bajas y hay nieve abundante, como nos está pasando estos días, en que la primavera comenzó con temperaturas altas, pero allí arriba, en el Pirineo, todavía se acumulan grandes espesores de nieve y se sigue abriendo casi el 100% de las pistas. Posiblemente habría que llevar una 'ventana' de estas a nuestras grandes ciudades
http://www.nevasport.com/noticias/d/16803/la-original-campana-de-publicidad-de-tryvann-winter-park
I've taken it from Nevasport.com and here http://vimeo.com/3365589 you can watch how it works...Great!
Si hace unos días hablábamos de las diferentes técnicas de marketing de guerrilla que las estaciones de esquí de todo el mundo ponían en práctica para atraer la atención de los potenciales clientes, ahora y gracias a Elur nos enteramos de esta original campaña de publicidad encaminada no solo a dar a conocer la estación a los aficionados, sino mas bien convencer de que hay nieve en sus pistas.
Marquesina en funcionamientoY es que aunque nos pueda parecer que en Oslo nieva todo el invierno, lo mas habitual es que la precipitación sea en forma de agua, aunque al alejarnos hacia las montañas de la ciudad se convierta en nieve. Y es allí, a unos 15 minutos del centro de la ciudad, donde se encuentra Tryvann Winter Park, una estación de esquí situada a 500 metros de altitud, que tenía problemas para hacer llegar el mensaje a los aficionados de que lo que en Oslo era lluvia, en las pistas es nieve. Así que contrataron a su empresa de publicidad para que les diera una solución. Erik Heisholt, Director Ejecutivo de TBWA Marketing-Oslo, les dijo que la cosa era sencilla: "díganle a la gente de Oslo cuando nieva en Tryvann y así aumentarán los clientes". La idea en el fondo era que, si no podemos llevar a los clientes a la montaña, habría que llevar la montaña a los clientes. La solución final llegó en forma de paneles colocados en las marquesinas de las paradas de autobús, de manera que ambos lados, llegase por donde llegase, se pudiera ver el mensaje: "si aquí hay nieve, también nieva en Tryvann". El funcionamiento es sencillo. Cuando comienza a nevar en la estación, un mecanismo activa un ventilador que mueve nieve falsa de la que se usa en teatros. Al mismo tiempo, los aficionados que tenían el móvil con el bluetooth activado, se les envió un mensaje diciendo que está nevando, o que se activaban los cañones de nieve artificial. Y parece que funcionó, porque la afluencia a las pistas durante el mes de enero que se puso en marcha, se incremenó pese a la crisis. Aunque no es exactamente el mismo caso, en nuestro país tenemos algo parecido. Y es que muchas veces hay gente que no cree que aunque en Barcelona o Madrid estemos a 18-20ºC, en las pistas de esquí de las estaciones de esquí las temperaturas siguen bajas y hay nieve abundante, como nos está pasando estos días, en que la primavera comenzó con temperaturas altas, pero allí arriba, en el Pirineo, todavía se acumulan grandes espesores de nieve y se sigue abriendo casi el 100% de las pistas. Posiblemente habría que llevar una 'ventana' de estas a nuestras grandes ciudades
http://www.nevasport.com/noticias/d/16803/la-original-campana-de-publicidad-de-tryvann-winter-park
Spectacular, spectacular!
Here are some amazing pictures from the gallery of italian newspaper la Repubblica. Absolutely fantastic!!! http://www.repubblica.it/2006/08/gallerie/spettacoliecultura/effetto-pubblicita/1.html
Thursday, March 26, 2009
Welcome!
Hi everybody! In this blog I want to talk about a special kind of advertising, the "transit".
At University I developed my final dissertation about this topic, and even if I let it pass a long time now I want to talk about it again.
Why? Because all our time is not only on the net; we go out for job, we go out for eating; we go out just for walking. And always there are means of transport decorated with an ad. It could be a bus, but also a private car; it could be a taxi or a tram. It could also be a train.
What I mean is that even if you don't choose to see it you should see it. It's not the tv that you can switch off, neither the PC.
So before thinking that this don't interest you, think about it the next time you'll go out. And open your eyes. Let me know what you see.
At University I developed my final dissertation about this topic, and even if I let it pass a long time now I want to talk about it again.
Why? Because all our time is not only on the net; we go out for job, we go out for eating; we go out just for walking. And always there are means of transport decorated with an ad. It could be a bus, but also a private car; it could be a taxi or a tram. It could also be a train.
What I mean is that even if you don't choose to see it you should see it. It's not the tv that you can switch off, neither the PC.
So before thinking that this don't interest you, think about it the next time you'll go out. And open your eyes. Let me know what you see.
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