Ibiza goes on UK bus

Regular bus lines from six cities in the United Kingdom for one month will display advertising panels about Ibiza: this initiative is developed by the Chamber of Commerce and Tourism Development to promote the island in a market that has fallen this season.
The president of the Chamber of Commerce, Juan Tur Ripoll, and the Development of Tourism, José Tur Olmo, presented the campaign whose cost amounts to 115,000 euros from the first organization. The money will be invested in assembling the panels and into the buses, because the images and layout have been donated by the Foundation for the promotion of tourism in Ibiza and Formentera.
The panels may be in those cities that have direct links to Ibiza. Specifically, 604 shall be prepared, of which 314 are inserted between 10 and 17 August on London buses. On the remaining 40 will be displayed from 10 to August 17 in Newcastle, another 40 between 24 and August 31 in Liverpool, 90 from 24 to August 31 in Birmingham, 40 between 24 and 28 August in Glasgow and 80 from 7 to September 14 in Manchester.
Tur Olmo, who noted that British tourism has dropped between 8 and 10 per cent, adding that the goal of the campaign is to remind Ibiza 'there' to those who postpone their trips and their reserves in anticipation of vacancies and reduced prices.